the colonial theatre marquee

The Billboard Boys

Directed by Pat Taggart. US. 2016. NR. 79 minutes. Digital.
Sun., May 21, 2017
May 21, 2017
1:30 pm

How long could you live on a billboard over a busy highway? That’s the question that three men set out to answer in 1982 as part of an AM radio contest in Allentown, Pennsylvania. The winner would receive a mobile home, no small prize for the recession-stricken area where unemployment was rampant and mortgage rates were a whopping 18 percent. What was expected to last 30 days or less turned into a marathon battle of wills, an international symbol of America’s dire economic condition. This was Survivor before reality television and was a truly “viral” event before the birth of the internet. Sometimes truth is better than fiction, and this remarkable true story has it all: conflict, hope, heartbreak and a lot of laughs.  


Adults: $10
Seniors, Students & Members: $8
Tickets are non-refundable. Ticket prices include a $1.00 per ticket Service Fee. Tickets available with cash, check or credit card at the Colonial Theatre Box Office or online. General admission seating.